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Purchase Decisions among Non-Muslim: The Role of Islamic Branding, Product Ingredients, and Islamic Social Environment
Erike Anggraeni
(1)
,
Khavid Normasyhuri
(2)
,
Tri Atmaja Pramudita Wisnu Kusuma
(3)
(1) Faculty of Islamic Economics and Business, State Islamic University of Raden Intan Lampung, Indonesia
(2) Faculty of Islamic Economics and Business, State Islamic University of Raden Intan Lampung, Indonesia
(3) Faculty of Economics and Business, University of Lampung, Indonesia
DOI : 10.22515/shirkah.v10i1.597
Abstract View : 834
PDF downloads: 450
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