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Consumer Reviews, Ratings, and Gamification on Muslim Millennials’ Online Purchasing Decisions
Septi Kurnia Prastiwi
(1)
,
Asep Maulana Rohimat
(2)
,
Helti Nur Aisyiah
(3)
(1) Department of Management, Universitas Teknologi Yogyakarta & Faculty of Islamic Economics and Business, UIN Raden Mas Said Surakarta, Indonesia
(2) Faculty of Islamic Economics and Business, UIN Raden Mas Said Surakarta, Indonesia
(3) Faculty of Islamic Economics and Business, UIN Raden Mas Said Surakarta, Indonesia
DOI : 10.22515/shirkah.v7i3.467
Abstract View : 933
PDF downloads: 657
PDF
267-285
Performance of GoFood MSEs Partnership: An Integration of Entrepreneurial Orientation, Marketing Capabilities, and Brand Orientation
Septi Kurnia Prastiwi
(1)
,
Asep Maulana Rohimat
(2)
(1) Faculty of Islamic Economics and Business, IAIN Surakarta, Indonesia
(2) Faculty of Islamic Economics and Business, IAIN Surakarta, Indonesia
DOI : 10.22515/shirkah.v5i3.337
Abstract View : 1568
PDF downloads: 1232
PDF
310-336
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