The Influence of Tourism Industry and Tourism Supply Chain on Tourism Performance

Sri Mulyani* -  Faculty of Social and Political Science, Universitas Wijaya Putra, Indonesia
DOI : 10.22515/shirkah.v9i1.668

This study explores the influence of stakeholders in the tourism industry in improving the tourism supply chain and tourism performance. This research employs a quantitative method to explore the pivotal role of stakeholders in Central Kalimantan's tourism industry, encompassing academicians and tourism industry professionals. Utilizing a structured questionnaire, 117 participants were selected through proportional stratified sampling. Data analysis employed a structural equation model (SEM). The study's results reveal a statistically significant and positive influence of stakeholders on both the tourism supply chain and tourism performance. Furthermore, it highlights the reciprocal influence of tourism supply chains on tourism performance. This research offers valuable insights for future investigations and informs strategies to boost Indonesia's tourism sector.

Keywords : Tourism Industry; Tourism Supply Chain; Tourism Performance; Tourism Stakeholders

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