Consumer Behavior toward the Use of Credit Cards: The Empirical Evidence from Iraq

Amanj Mohamed Ahmed* -  Darbandikhan Technical Institute, Sulaimani Polytechnic University, Iraq

Credit card is a payment tool in the modern world and it is being called the plastic money. In Iraq and especially in Kurdistan region, the credit card utilization now is appealing to be more attractive. To address this issue, the present study sheds some light on the impact of credit cards on the consumer behavior and the benefits of credit cards for people of Kurdistan, Iraq. The data were obtained from 40 participants consisting of academicians in the related field, managers of banks, and credit card users by means of questionnaires. A range of variables that agreed to demographic information, such as level of education, gender, and income, were also considered. Drawing on chi-square and modeling analysis, the results portrayed a positive relationship between the costumer information and their behavior in using credit cards. The results of this study further suggest that since people in Kurdistan region of Iraq would like to apply credit cards in all aspects of life, the financial institutions should provide accessible information and valuable services. All in all, from this study it is implied that the “plastic money” makes a revolution in banking industry across the world and nowadays electronic banking becomes familiar to the world.

Keywords : Credit Card; Consumer Behavior; Banking Sector

  1. Ahmed, A., Amanullah, A., & Hamid, M. (2009). Consumer Perception and Attitude towards Credit Card Usage: A Study of Pakistani Consumers. Journal of Comparative International Management, 12(1), 47.
  2. Ayudya, A. C., & Wibowo, A. (2018). The Intention to Use E-Money using Theory of Planned Behavior and Locus of Control. Jurnal Keuangan Dan Perbankan, 22(2), 335–349.
  3. De Massis, A., & Kotlar, J. (2014). The case study method in family business research: Guidelines for qualitative scholarship. Journal of Family Business Strategy, 5(1), 15–29.
  4. Dewri, L. V., Islam, M. R., & Saha, N. K. (2016). Behavioral Analysis of Credit Card Users in a Developing Country: A Case of Bangladesh. International Journal of Business and Management, 11(4), 299.
  5. Dospinescu, O., Anastasiei, B., & Dospinescu, N. (2019). Key factors determining the expected benefit of customers when using bank cards: An analysis on millennials and generation Z in Romania. Symmetry, 11(12).
  6. Ismail, S., Amin, H., Shayeri, S. F., & Hashim, N. (2014). Determinants of attitude towards credit card usage. Jurnal Pengurusan, 41(September), 145–154.
  7. Jagotra, S. (2018). Impulse Buying Behavior and Credit Card Usage – A Conceptual Review. May, 133–138.
  8. Kamil, N. S. S. N., Musa, R., & Sahak, S. Z. (2014). Examining the Role of Financial Intelligence Quotient (FiQ) in Explaining Credit Card Usage Behavior: A Conceptual Framework. Procedia - Social and Behavioral Sciences, 130(January), 568–576.
  9. Khare, A., Khare, A., & Singh, S. (2012). Factors affecting credit card use in India. Asia Pacific Journal of Marketing and Logistics, 24(2), 236–256.
  10. Koparal, C., & Calik, N. (2014). Bank credit card usage behavior of individuals; are credit cards considered as status symbols or are they really threats to consumers´ budgets? A field study from Eskisehir, Turkey. International Journal of Social Sciences (Prague), 3(4), 75–97.
  11. Limerick, L., & Peltier, J. W. (2014). the Effects of Self-Control Failures on Risky Credit Card Usage. Marketing Management Journal, 24(2), 149–161.
  12. Munyoki, J., & Njihia, J. (2018). The Effect of Consumer Attitudes on Credit Card Usage in Kenya. 2(I), 60–73.
  13. Norvilitis, J. M., & MacLean, M. G. (2010). The role of parents in college students’ financial behaviors and attitudes. Journal of Economic Psychology, 31(1), 55–63.
  14. Pulina, M. (2011). Consumer behaviour in the credit card market: A banking case study. International Journal of Consumer Studies, 35(1), 86–94.
  15. Putit, L., & Johan, Z. J. (2015). C onsumers ‟Acceptance of Halal Credit Card Services : An Empirical Analysis. Joirnal of Emerging Economies and Islamic Research, 3(1), 1–9.
  16. Qureshi, J. A., Baqai, S., Qureshi, M. A., Zulfikar, S., & Bhutto, A. (2018). Consumers’ Attitude towards Usage of Debit and Credit Cards: Evidences from the Digital Economy of Pakistan. International Journal of Economics and Financial Issues, 8(5), 220–228.
  17. Ray, C., Leach, L. J., Turner, P. R., Marilyn, J., Lawrence, F. C., Hayhoe, C. R. A. Y., Leach, L. J., Turner, P. R., Bruin, M. J., & Lawrence, F. C. (2020). Differences in Spending Habits and Credit Use of College Students. An Article Published by : Wiley Stable URL :
  18. Sarstedt, M., Bengart, P., Shaltoni, A. M., & Lehmann, S. (2018). The use of sampling methods in advertising research: a gap between theory and practice. International Journal of Advertising, 37(4), 650–663.
  19. Sriyalatha, M. A. K. (2016). Determinants of Customers’ Attitude towards Credit Card Usage: Lessons Learned From Academics in Sri Lanka. Case Studies in Business and Management, 3(2), 19.
  20. Themba, G., & Tumedi, C. B. (2012). Credit Card Ownership and Usage Behaviour in Botswana. International Journal of Business Administration, 3(6).
  21. Thomas, L. C., Oliver, R. W., & Hand, D. J. (2005). A survey of the issues in consumer credit modelling research. Journal of the Operational Research Society, 56(9), 1006–1015.
  22. Zuroni, M. J., & Lim, Y. L. (2012). Personal Financial Knowledge and Attitude towards Credit Card Practices among Working Adults in Malaysia. International Journal of Business and Social Science, 3(7), 176–185.

Shirkah: Journal of Economics and Business
Published by Faculty of Islamic Economics and Business (FEBI)
Institut Agama Islam Negeri Surakarta, Indonesia
Jln. Pandawa No. 1, Pucangan, Kartasura, Central Java, Indonesia, 57168
Phone: +62271-781516

P-ISSN :2503-4235 | E-ISSN : 2503-4243

This ejournal system and it's contents licensed under
a Creative Commons Attribution-NonCommercial 4.0 International License