FAZA, Firdan Thoriq; TIMUR, Yan Putra; MUTMAINAH, Lu’liyatul; RUSGIANTO, Sulistya. You’ve Over the Line! Muslim Consumers are Resistant to Opposite Brand Values. Shirkah: Journal of Economics and Business, [S. l.], v. 7, n. 3, p. 219–238, 2022. DOI: 10.22515/shirkah.v7i3.529. Disponível em: https://shirkah.or.id/new-ojs/index.php/home/article/view/529. Acesso em: 22 jan. 2025.