Halal Emotional Attachment on Repurchase Intention

Ika Yoga* -  Sharia Business Management, Faculty of Islamic Economics and Business, IAIN Surakarta, Indonesia

This research examines the position of emotional attachment as a mediation of the influence between halal awareness, halal logos and food ingredients composition on repurchase intention of buying halal products. This research brings sample of those who have consumed or have purchased halal products. Due to the population is unknown, by using the Lameshow formula, a total of 384 respondents were obtained. Halal emotional attachment, as this research shows, is able to play a salient role as a mediator of the influence among three aforementioned variables on repurchase intention.  This research would have been an effort to contribute marketing halal products as a new concept of the emotional attachment.

 

Keywords: halal, Lameshow, marketing halal, repurchase intention

 

  1. Ab Talib, M. S. (2017). Motivations and benefits of halal food safety certification. Journal of Islamic Marketing, 8(4), 605–624. https://doi.org/10.1108/JIMA-08-2015-0063
  2. Abd Rahman, A., Asrarhaghighi, E., & Ab Rahman, S. (2015). Consumers and halal cosmetic products: Knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148–163. https://doi.org/10.1108/JIMA-09-2013-0068
  3. Afendi, N.A., et al. (2014). Determinants of Halal Purchase Intention: Case in Perlis. International Journal of Business and Social Research (IJBSR), 4(5).
  4. Ahmad, S. N. B., Omar, A., Munap, R., & Rose, R. M. (2018). Influence of consumers’ perceived brand innovativeness on customer-brand identification and brand loyalty. International Journal of Supply Chain Management, 7(4), 145–150.
  5. Ajzen, I. (2005). Attitudes, personality and behavior (2nd ed.). UK: Open University Press.
  6. Ali, A., Xiaoling, G., Sherwani, M., & Ali, A. (2018). Antecedents of consumers’ Halal brand purchase intention: an integrated approach. Management Decision, 56(4), 715–735. https://doi.org/10.1108/MD-11-2016-0785
  7. Al-Mazeedi, H. M., Regenstein, J. M., & Riaz, M. N. (2013). The issue of undeclared ingredients in halal and kosher food production: A focus on processing aids. Comprehensive Reviews in Food Science and Food Safety, 12(2), 228–233. https://doi.org/10.1111/1541-4337.12002
  8. Almossawi, M. M. (2014). Impact of religion on the effectiveness of the promotional aspect of product packages in muslim countries. Asia Pacific Journal of Marketing and Logistics, 26(5), 687–706. https://doi.org/10.1108/APJML-11-2013-0137
  9. Al-Salim, F. H. (2009). Islamic Financial Product Innovation. International Journal of Islamic and Middle Eastern Finance and Management.
  10. Amin, H. (2017). Consumer behaviour of Islamic home financing: Investigating its determinants from the theory of Islamic consumer behaviour. Humanomics, 33(4), 517–548. https://doi.org/10.1108/H-12-2016-0102
  11. Anam, J., Sany Sanuri, B. M. M., & Ismail, B. L. O. (2018). Conceptualizing the relation between halal logo, perceived product quality and the role of consumer knowledge. Journal of Islamic Marketing, 9(4), 727–746. https://doi.org/10.1108/JIMA-02-2017-0019
  12. Ardayanti, A., et, all. (2013). A Study on Halal Food Awareness Among Muslim Customers in Klang Valley. Presented at the 4th International Conference on Business and Economic Research, Bandung, Indonesia, paper 1073.
  13. Aziz, A. Y., & Vui, C.N. (2013). The role of Halal awareness and Halal certification in influencing non-Muslim‟s purchasing intention. In Proceeding, 1819-1830.
  14. Aziz, Y. A., & Chok, N. V. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food and Agribusiness Marketing, 25(1), 1–23. https://doi.org/10.1080/08974438.2013.723997
  15. Baker, A. . (2010). Islamic branding: A conceptualization of related terms. Journal of Brand Management, 18(1), 34–49.
  16. Battour, M. M., Ismail, M. N., & Battor, M. (2010). Toward a halal tourism market. Tourism Analysis, 15(4), 461–470. https://doi.org/10.3727/108354210X12864727453304
  17. Berning, U. (2009). The market reacts to halal-compliant products: The growing marketing area for the meat products industry develops a new lifestyle. Fleischwirtschaft, 89(8), 51.
  18. Borzooei, M., & Asgari, M. (2013). The Halal brand personality and its effect on purchase intention. Interdisciplinary Journal Of Contemporary Research In Business, 5(3).
  19. Burgmann, T. (2007). Halal Flexes Its Marketing Muscle, retrieved from http://www.thestar.com/business/srticle/238551.
  20. Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research (Vol. 24). Journal of Consumer Research.
  21. Ghadikolaei, F. . (2016). The Effect of Halal Signs and Symptoms on Consumers’ Purchase Intention in Muslim and Non-Muslim Countries- A Review. International Journal of Business and Management Invention, 5(7), 44–49.
  22. Ghozali, I. (2013). Aplikasi analisis multivariate dengan program ibmspss 21. Semarang: Badan Penerbit Universitas Diponegoro.
  23. Ghozali, I. (2016). Aplikasi analisis multivariete dengan program IBM SPSS 23 (8th ed.). Semarang: Badan Penerbit Universitas Diponegoro.
  24. Golnaz, R., et, al. (2012). Assessment of Consumers’ Confidence on Halal Labelled Manufactured Food in Malaysia. Social, Science. & Humanities, 20(1), 33–42.
  25. Grisaffe, D. B., & Nguyen, H. . (2011). Antecedents of emotional attachment to brands. Journal of Business Research 64 (2011), 1052–1059.
  26. Hanzaee, K. H., & Lotfizadeh, F. (2011). Influence of family structure on consumer decisionmaking style in Iran. , 6(11), 297-304. International Journal of Business and Management Invention, 6(11), 297–304.
  27. Hussin, S. R. (2013). Relationship between Product Factors, Advertising, and Purchase Intention of Halal Cosmetic. Pertanika J. Soc. Sci. & Hum. 21 (S): 85 - 100 ISSN: 0128-7702.
  28. Kurokawa, K. (2011). Challenge of the Halal food certificate for food marketing: Implications from the local branding strategy of Thailand. Studies in Regional Science, 41(4), 1045–1054. https://doi.org/10.2457/srs.41.1045
  29. Lada, S., et all. (2009). Predicting intention to choose halal products using theory of reasoned action. International Journal Islamic and Middle Eastern Finance and Management, 12(1), 66–76.
  30. Malar, L., et all. (2011). Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self. Journal of Marketing, 75, 35–52.
  31. Maulana, A. (2008). Kamus Ilmiah Populer: Lengkap dengan EYD dan Pembentukan Istilah serta Akronim Bahasa Indonesia. Yogyakarta: Absolut.
  32. Muhamad, N., Leong, V. S., & Md Isa, N. (2017). Does the country of origin of a halal logo matter? The case of packaged food purchases. Review of International Business and Strategy, 27(4), 484–500. https://doi.org/10.1108/RIBS-06-2017-0049
  33. Mukhtar, A., & Butt, M. M. (2012). Intention to choose Halal products: The role of religiosity. Journal of Islamic Marketing, 3(2), 108–120. https://doi.org/10.1108/17590831211232519
  34. Nisson, C., & Earl, A., et, all. (2015). The Theories of Reasoned Action and Planned Behavior: Examining the Reasoned Action Approach to Prediction and Change of Health Behaviors. The Wiley Encyclopedia of Health Psychology.
  35. Norafni, F. R., et all. (2013). Awareness and Perception of Muslim Consumers on Non-Food Halal Product. Journal of Social and Development Sciences, 4(10), 478–387.
  36. Norazah, M. . (2014). “Does celebrity credibility influence muslim and non-muslim consumers attitudes toward brands and purchase intention?” Journal of Islamic Marketing, 5(2), 227–240.
  37. Omar, K. . et al. (2012). The Direct Effects of Halal Product Actual Purchase Antecedents among the International Muslim Consumers. American Journal of Economics June, 87–92.
  38. Patwardhan, H., & Siva, K. (2013). Reflections on emotional attachment to brands: Brand romance and brand love. Journal Of Customers Behaviour, 12(1), 73–79.
  39. Pedeliento, et al, G. (2016). Brand and product attachment in an industrial context: The effects on brand loyalty. Industrial Marketing Management, 53, 194–206.
  40. Rambe, Y., & Afifuddin, S. (2012). Pengaruh Pencantuman Label Halal Pada Kemasan Mie Instan Terhadap Minat Beli Masyarakat Muslim (Studi Kasus Pada Mahasiswa Universitas Al-Washliyah, Medan). Jurnal Ekonomi Dan Keuangan, 1(1).
  41. Riaz, M. N., & Chaudry, M. M. (2004). The value of Halal food production. INFORM - International News on Fats, Oils and Related Materials, 15(11), 698–700.
  42. Sariwati, M., S., & Nurul, A. . (2014). Halal Certification on Chocolate Product: A Case Study. Procedia - Social and Behavioral Sciences 121, 104 – 112.
  43. Schifferstein, H. ., & Pelgrim, E. . (2008). Consumer-Product Attachment: Measurement and Design Implications. International Journal of Design, 2(3).
  44. Shah, A., S., & Nazura, M. . (2011). Applying the theory of planned behavior (TPB) in halal food purchasing. International Journal of Commerce and Management, 21(1), 8–20.
  45. Siddiqi, M. . (1992). Islamic Consumer Behavior. In Sayyid Tahir. In Readings in microeconomics: An islamic perspective (pp. 49–60). Malaysia: Longman.
  46. Syukur, M., & Nimsai, S. (2018). Factors influencing the purchase intention of halal packaged food in Thailand. International Journal of Supply Chain Management, 7(4), 1–6.
  47. Tai, et all. (2012). Brand Management. Jakarta: Indeks.
  48. Yunus, et all. (2013). Muslim’s Purchase Intention towards Non-Muslim’s Halal Packaged Food Manufacturer 145 – 154. Procedia - Social and Behavioral Sciences 130, 145–154.
  49. Zulfiu, V., Ramadani, V., & Dana, L.-P. (2015). Muslim entrepreneurs in secular Turkey: Distributors as a source of innovation in a supply chain. International Journal of Entrepreneurship and Small Business, 26(1), 78–95. https://doi.org/10.1504/IJESB.2015.071321

Shirkah: Journal of Economics and Business
Published by Faculty of Islamic Economics and Business (FEBI)
Institut Agama Islam Negeri Surakarta, Indonesia
Jln. Pandawa No. 1, Pucangan, Kartasura, Central Java, Indonesia, 57168
Phone: +62271-781516
Website: http://shirkah.or.id/new-ojs/index.php/home
Email: shirkahiainsurakarta@gmail.com

P-ISSN :2503-4235 | E-ISSN : 2503-4243

This ejournal system and it's contents licensed under
a Creative Commons Attribution-NonCommercial 4.0 International License