Pasar Resisting Mall: a Cross-Cultural Ethnographic of Economic Traditional Market

Noviy Hasanah(1*)
(1) University of Cologne, Germany and Universitas Negeri Medan
(*) Corresponding Author
DOI : 10.22515/shirkah.v3i3.199

Abstract

Yogyakarta since the late ten years has shifted an economic direction taking impacts on such economic sectors as that of pasar (Javanese traditional market). Pasar, as a daily space for economic interaction of the society to be threatened by the increasingly numbers of malls. This article critically tells the story of Gowok small trader resistance to the existence of a nearby mall. Doing ethnography for several months and in-depth interviews with some small traders, the author who comes from non-Javanese native have reflectively analyzed the cultural economy of the Javanese people. This article argues that market traders of pasar Gowok has transformed the pattern of buying and selling behavior and increased the variety of merchandise.

 

Keywords: mall, Yogyakarta, pasar, traditional market, Javanese

 

References


Abdullah, I. (1990). “Wanita ke Pasar : Perubahan Sosial Ekonomi Pedesaan Jawa.” Populasi, 1(1).

Abdullah, I. (1991). Wanita Bakul di Pedesaan Jawa. Yogyakarta: Pusat Penelitian Kependudukan Universitas Gadjah Mada.

Abdullah, I. (1994). The Muslim Businessmen of Jatinom – Religious Reform and Economic Modernization in a Central Javanese town. Amsterdam: Universiteit Van Amsterdam.

Abdullah, I. (1999). “Krisis Ekonomi, Daya Tahan Penduduk, dan Social Security : Kasus Jatinom di Jawa Tengah.” Populasi, 10(1).

Abdullah, I. (2006). Konstruksi dan Reproduksi Kebudayaan. Yogyakarta: Pustaka Pelajar.

Aburdene, P. (2006). Megatrends 2010 – Bangkitnya Kesadaran Kapitalisme – Tujuh Trend Baru yang Akan Mengubah Strategi Kerja, Investasi, dan Gaya Hidup Anda. Jakarta: Trans Media.

Aliyah, I., Setioko, B., & Pradoto, W. (2017). Spatial flexibility in cultural mapping of traditional market area in Surakarta (A case study of Pasar Gede in Surakarta). City, Culture and Society, 10, 41–51. https://doi.org/10.1016/j.ccs.2017.05.004

Chen, D., & Zhong, M. (2017). Design and material selection of shopping malls point-of-purchase displays (Vol. 417). https://doi.org/10.1007/978-981-10-3530-2_86

Colombijn, et al, F. (eds). (2005). Kota Lama, Kota Baru : Sejarah Kota-kota di Indonesia Sebelum dan Setelah Kemerdekaan. Yogyakarta: Ombak.

Erkip, F., & Ozuduru, B. H. (2015). Retail development in Turkey: An account after two decades of shopping malls in the urban scene. Progress in Planning, 102, 1–33. https://doi.org/10.1016/j.progress.2014.07.001

Evers, H.-D., & Schrader, H. (Editor). (1994). The Moral Economy of Trade Ethnicity and Developing Markets. London: Routledge.

Kimbal, R. W. (2015). The design of ideal social capital for the development of traditional market in the mix-barter transaction in pasar blante kawangkoan. International Journal of Applied Business and Economic Research, 13(7), 5703–5720.

Koentjaraningrat. (1994). Kebudayaan Jawa (Seri Etnografi Indonesia). Jakarta: Balai Pustaka.

Lee, C.-S., Kim, Y.-K., & Kim, S.-H. (2018). A study on retail competition structure in traditional market. Journal of Distribution Science, 16(6), 55–63. https://doi.org/10.15722/JDS.16.6.201806.55

Mangkara, S. B., Hasibuan, H. S., & Chairani, E. (2018). Using life cycle inventory to improve the sustainability of traditional market management: A case study in Pandansari Market Balikpapan and Ibuh Market Payakumbuh. In E3S Web of Conferences (Vol. 74). https://doi.org/10.1051/e3sconf/20187411001

Masinambow, E. K. . (1997). Koentjaraningrat dan Antropologi di Indonesia. Jakarta: Yayasan Obor Indonesia.

McChesney, A. (2003). Memajukan dan Membela Hak-hak Ekonomi, Sosial, dan Budaya. Yogyakarta: Insist Press.

Muntiyah, & Sukamdi. (1997). “Strategi Kelangsungan Hidup Rumah Tangga Miskin di Pedesaan.” Populasi, 8(2).

Naisbitt, J., & P. Aburdene. (1990). Megatrends 2000 – Sepuluh Arah Baru Untuk Tahun 1990-an. Jakarta: Binarupa Aksara.

Ngatidjo. (2001). Kapasitas Ekonomi Lokal – Studi Penjajagan Penguatan Ekonomi Lokal dengan Community Currencies System – Gunungkidul. Yogyakarta: Puskopdit.

Ratih, D., & Faturochman. (2000). “Strategi Bertahan Hidup di Tiga Wilayah”. Populasi. Populasi, 11(1).

Smith, P. (2001). Cultural Theory – An Introduction. Australia: Blackwell Publishing.

Subandi, I. (2005). Lifestyle Ecstasy : Kebudayaan Pop dalam Masyarakat Komunitas Indonesia. Yogyakarta: Jalasutra.

Sulistia, T. (2006). Aspek Hukum – Usaha Kecil dalam Ekonomi Kerakyatan. Padang: Andalas University Press.


Article Statistic

Abstract view : 266 times
PDF views : 119 times

How To Cite This :

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.